Hello, my friends.
Today’s lesson is called “Bubba in a Truck.”
It is a story I just read that gave yet another example of how success leaves clues. When you become a student of your own personal success, and the success of others – at the individual level, the departmental level, organizational level, sports teams, families, etc. – what do they do differently than those who are less successful?
More often than not, what you find is the existence of focus where the less successful have the absence of focus.
This story of Bubba in a Truck is about the Twinkie.
Remember the Hostess snack cake that was very popular back in the day? I know when I was a kid, we ate them. They were very unhealthy and high in fat – really all the things you shouldn’t eat, but we did. A few years ago, the company went out of business.
However, Twinkies have recently resurfaced.
They have resurfaced because the new company engaged in a long overdue study of who exactly eats Twinkies. They boiled it down and focused their attention on a number of what we call “client avatars.” These are descriptions of the personalities and other demographic characteristics of the people who buy a product. In this particular case, the avatar was nicknamed “Bubba in a Truck.”
We could make this all about business, but my main focus today is on the word “focus.”
Winston Churchill said, “You’ll never get where you’re going if you stop and throw a stone at every dog that’s barking.”
There are many other quotes I could use, but essentially the point is that when you are most focused, you are most productive. When you are most focused, you are most immune from distractions.
This is why as a coach and trainer, I am such a big advocate for a daily plan, a weekly plan, goals for the year, and vision boards. These help you develop focus.
If you jump into a day and start checking email and swimming as fast as you can to get as much done as possible; at the end of the day, you will find yourself exhausted. And yet, you will not have accomplished those things that are your highest priorities.
Bubba in a Truck is a wonderful representation of the power of focus. The company came to understand that previous efforts to be all things to all people did not work. They needed to focus on Bubba in a Truck.
In the past, they had digressed. For example, they apparently had some diet Twinkies. Think about the mindset of someone who is eating a Twinkie. They’re really not looking for diet. In fact, I was at a state fair not too long ago where people were deep frying Twinkies. I am not judging those who eat them, and if that’s your business, you understand what it is your customers want so that you can deliver to them the products they want to consume.
When you think about someone who would consume Twinkies, you know they are not looking for different flavors. They want the exact same flavor. In fact, I can recall eating Twinkies when I was a little kid. I remember their distinct taste, and I would expect the same today if I ate one.
Applied at a personal development level, you need to know who you are and know your priorities.
I challenge you, as I often do, to look at your priorities.
Then examine your focus.
Are your focus and priorities in alignment?
Notice when you get distracted. Learn where you may have gotten off track from those things that you purport to be your highest priorities. Ideally, do the homework upfront to begin with the end in mind so that when you do get off track, you can do as they did, and get back your proverbial Bubba in a Truck.
Put first things first. And then stay focused throughout the day, the week, the month, and the year. This builds an intentional life.
For more information on how you can build a focused life – one based on your priorities and not just experimentation – check out Ascend on Demand. In this program, we walk you through 13 lessons of intentional focus to help you create purposeful success in your life.