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The Selling with Swagger Toolkit

This is the fifth and final audio blog lesson in the Get Edified! Marketing and Sales Series, a complimentary series of lessons for entrepreneurs, business leaders, and anyone who sells a product or idea. Whether you’re selling to make a living or seeking to convince someone to adopt your idea, these lessons apply. In short, this series is for everyone because everyone sells in some form or fashion. (If the audio player above does not work for you, click here instead to listen to the full audio lesson.) This lesson applies to leadership, sales, speaking…and life. In whatever area of … [Read more...]

April 4, 2018 By Ed DeCosta

The 4 Guideposts of Marketing

This is the fourth audio blog lesson in the Get Edified! Marketing and Sales Series, a complimentary series of lessons for entrepreneurs, business leaders, and anyone who sells a product or idea. Whether you’re selling to make a living or seeking to convince someone to adopt your idea, these lessons apply. In short, this series is for everyone because everyone sells in some form or fashion. (If the audio player above does not work for you, click here instead to listen to the full audio lesson.) Marketing has been around for centuries in various forms and functions. Not much has c … [Read more...]

March 28, 2018 By Ed DeCosta

The Big Three

This is the third audio blog lesson in the Get Edified! Marketing and Sales Series, a complimentary series of lessons for entrepreneurs, business leaders, and anyone who sells a product or idea. Whether you’re selling to make a living or seeking to convince someone to adopt your idea, these lessons apply. In short, this series is for everyone because everyone sells in some form or fashion. (If the audio player above does not work for you, click here instead to listen to the full audio lesson.) There are three legs of a stool that will propel you to success and sales…and in fact, the … [Read more...]

March 21, 2018 By Ed DeCosta

Where’s the Beef?

Where's The Beef?

This is the second audio blog lesson in the Get Edified! Marketing and Sales Series, a complimentary series of lessons for entrepreneurs, business leaders, and anyone who sells a product or idea. Whether you’re selling to make a living or seeking to convince someone to adopt your idea, these lessons apply. In short, this series is for everyone because everyone sells in some form or fashion. (If the audio player above does not work for you, click here instead to listen to the full audio lesson.) Years ago, there was a very funny and popular commercial for Wendy's. It was a woman a … [Read more...]

March 14, 2018 By Ed DeCosta

Does Your Steak Sizzle

Does Your Steak Sizzle?

This is the first audio blog lesson in the Get Edified! Marketing and Sales Series, a complimentary series of lessons for entrepreneurs, business leaders, and anyone who sells a product or idea. Whether you’re selling to make a living or seeking to convince someone to adopt your idea, these lessons apply. In short, this series is for everyone because everyone sells in some form or fashion. (If the audio player above does not work for you, click here instead to listen to the full audio lesson.) I worked my way through college, going to school by day and waiting tables at night. I l … [Read more...]

March 7, 2018 By Ed DeCosta

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